M-Trial solution used for doctor visit reminder and doctor communication

Italy - July, 2003

M-PILL is an M-Trial solutions for clinical trial and post-marketing studies, with major objective to improve patient compliance and involvement.

Bristol-Myers Squibb has chosen M-PILL as an internal support tool for a clinical trial launched in Italy and in this context is used to remind enrolled patients, from the date of randomization till the end of the clinical trial period, of their next doctor appointment. M-PILL is also used as a communication tool with physician and allows to quickly send messages to one or many physicians, on an ad-hoc basis when needed during the trial, using a specific and customized web interface.

"It is a well known fact that poor compliance directly affects study outcomes. Common reasons are also well known, just to mention a few: patient forgetting or discontinuing to take the medicine, loss of interest in trial aim, poor understanding of instructions. Needless to say that patient communication and follow-up during trial period are key. That is where we believe M-PILL has a major role to play as M-PILL allows to easily communicating with all the clinical trial participants. By using wireless communication M-PILL allows the building of a true distributed system that supports data collection from trial subjects and symptoms monitoring while enhancing community interaction" commented Hubert Schumacher, CEO of M-PLIFY.

About M-PLIFY
M-PLIFY (www.m-plify.com), a wireless technology company, focuses on developing and delivering mobile applications to the healthcare industry. Since "M-PILL", its mobile drug compliance tool, won the "Ericsson mobile application Award 2001", M-PLIFY has implemented this wireless solution across Europe in collaboration with leading pharmaceutical companies. M-PLIFY has also leveraged its technology expertise in order to roll out various customized mobile applications serving the needs of pharmaceutical companies, doctors and patients. For further information about the company or M-PILL contact contact@mpill.com or visit the site www.m-pill.com

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